MUSE DM sends an instant Instagram DM to people who comment a keyword on your post or Reel — links, coupons and lookbooks delivered privately, while your comment section stays clean.
Free during beta · Works with Instagram Business & Creator accounts · Uses the official Instagram API
Set it up once. MUSE DM answers every interested follower — at 3 a.m., during a launch, or when a Reel goes viral.
When someone comments a keyword on a post or Reel, MUSE DM replies privately in their Instagram inbox within seconds.
Answer the questions you get every day — price, shipping, store hours — the moment a follower messages a keyword.
Optionally reply to the comment publicly ("Check your DMs!") so everyone sees you answered.
Attach a button to your message so the link is one tap away — product pages, coupons, sign-up forms.
Target a single post for a campaign, or listen across every post on your account.
See every comment and message that triggered an automation, what was sent and whether it was delivered.
Three steps, about two minutes.
Log in with your Instagram professional account and approve the permissions MUSE DM needs.
Pick a post (or all posts), choose keywords like LINK, and write the DM — with an optional button.
When someone comments the keyword, they get your DM instantly. Track every send in the activity log.
Free while we're in beta. Paid plans will be announced at least 30 days before they apply.
For brands and creators getting started.
For the Adit magazine network and agencies running many accounts.
Only people who interacted with you first — by commenting on your post or by sending you a message. MUSE DM sends one private reply per comment, and DM replies only within the 24-hour window Instagram allows. It never sends unsolicited or bulk messages.
An Instagram professional account (Business or Creator). You log in with Instagram directly — no Facebook Page is required.
Basic profile and media (to show your posts and identify your account), comment management (to read comments on your posts and reply), and messaging (to send the private reply or DM you configured). Nothing else.
Yes. Pause any automation with one click, disconnect your account in Settings, or remove MUSE DM from Instagram → Settings → Website permissions → Apps and websites. Disconnecting deletes your data from our servers.
No. MUSE DM is built by Adit&Arc Corporation on the official Instagram API (Instagram API with Instagram Login). It is not affiliated with or endorsed by Meta.